Crocs Inc., the Colorado-based public company that made rubber shoes so famous, just split their stock in half, making the value go from about $90 a share to $45 a share. It also doubles the amount of stock they have, to make it more accessible to investors.
I'll be curious to see how much longer this stock can go up.
At this point, if I don't buy clothes for two months, I can afford about two shares of Crocs, and then if I'm lucky they'll go up in value, and then I can buy two months worth of clothes and a week's worth of lattes.
I'm pretty new to following the stock market, but because I work at a business newspaper, I can't help but notice the economy's doing pretty well. But how much longer can this ugly shoe company go up in value?
They did just release a line of high-style, high-heeled shoes due to their acquisition of an Italian shoe designer, and it actually makes me want to put the things on my feet.
They're thinking of everything. They realized that not everyone wants to put hideous pink clogs on their feet, so now they're appealing to the urbanites with this new line, I think it's called YOU.
My big fear is that I'll slide a pair on my feet and turn into one of those people that wears them everyday with socks.